Welcome to Idea Exchange

Siri Lynn’s qualitative experience has been utilized to meet a wide variety of research needs, including but not limited to:

  • Category needs assessment
  • Advertising development
  • Attitude/behavior exploration
  • Communications check
  • Imagery/brand exploration
  • Naming strategies
  • Positioning development
  • Website development
  • New product development
  • Packaging design development
What Clients Think
Want to know what clients think?

"Siri knows a lot of stuff about creativity, and as a CREA & CPSI Leader she manages to teach it in such a nice and engaging way, you end up wondering how can learning be so much fun, when at university and in professional training sessions it was boring... Maybe it's just that I never had a trainer like Siri before."

Andrea Montuschi
Executive Director, CREA Italia